{"id":3540,"date":"2025-06-05T12:00:00","date_gmt":"2025-06-05T10:00:00","guid":{"rendered":"https:\/\/ereinn.com\/?p=3540"},"modified":"2026-05-21T10:54:38","modified_gmt":"2026-05-21T08:54:38","slug":"dia-mundial-del-medio-ambiente-como-puede-tu-empresa-pasar-del-compromiso-a-la-accion","status":"publish","type":"post","link":"https:\/\/ereinn.com\/eu\/dia-mundial-del-medio-ambiente-como-puede-tu-empresa-pasar-del-compromiso-a-la-accion\/","title":{"rendered":"Ingurumenaren Munduko Eguna: zure enpresak konpromisotik ekintzara nola egin dezakeen jauzia"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Ekiteko data bat, ez soilik ikusgarritasuna emateko<\/strong><\/p>\n\n\n<p class=\"wp-block-paragraph\">Ekainaren 5ean Ingurumenaren Munduko Eguna ospatzen da, Nazio Batuek 1973az geroztik bultzatutako jardunaldia, ingurumen erronka premiazkoenez kontzientziatzeko helburuarekin. Aurten, kanpaina lurzoruen leheneratzean, lehortearen aurkako erresilientzian eta desertifikazioan zentratzen da, ingurunea zaintzea ezin dela pendiente dagoen irakasgai bat izaten jarraitu gogoraraziz.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Arazoa ez da mezu falta: gero eta enpresa gehiago batzen dira data honetara sare sozialetako argitalpenekin, ekimen puntualekin edo adierazpen instituzionalekin. Benetako erronka konpromiso sinboliko hori ekintza iraunkor, erreal eta eragin handiko bihurtzea da.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Ingurumen konpromisoa ala greenwashing-a?<\/strong><\/p>\n\n\n<p class=\"wp-block-paragraph\">Azken urteotan ikusi dugu erakunde askok jasangarritasuna txertatu dutela beren enpresa diskurtsoan. Hala ere, diskurtso hori ez da beti ekintza koherenteetan bihurtzen. Birziklapenaz hitz egitea dokumentuak kontrolik gabe inprimatzen diren bitartean, edo auto elektrikoa sustatzea taldeari garraio jasangarrirako alternatibarik eskaini gabe, esaten denaren eta egiten denaren arteko desoreka horren adibide batzuk dira.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Benetako ingurumen konpromisoa barrutik hasten da: baliabideak kudeatzeko moduan, taldeak prestatzeko eran eta eguneroko erabakiak hartzean. Ez da inbertsio handien kontua, koherentziarena eta etengabeko hobekuntzarako borondatearena baizik.<\/p>\n\n\n<h2><strong>Aldea markatzen duten barne ekintzak<\/strong><\/h2>\n\n\n<p class=\"wp-block-paragraph\">Edozein enpresaren eguneroko jardunean integra daitezkeen neurri jasangarri batzuk hauek dira:<\/p>\n\n\n<ul>\n<li>Beharrezkoak ez diren inprimaketak sistema digital eraginkorrekin ordezkatzea.<\/li>\n<li>Birziklatzeko guneak argi seinaleztatuta ezartzea lan eremu guztietan.<\/li>\n<li>\nAuto partekatua, bizikleta edo garraio publikoa erabiltzea sustatzea.<\/li>\n<li>\nBulegoetako eta ekipamendu elektronikoetako energiaren erabilera optimizatzea.<\/li>\n<li>Ohitura digital arduratsuak sustatzea (beharrezkoak ez diren mezu elektroniko masiboak edo hodeiko gainkarga saihestuz).<\/li>\n<li>\nEkintza txiki horiek, enpresa kulturan integratzen direnean, eragin positibo zuzena sortzen dute eta taldearen kontzientziazio handiagoan laguntzen dute.<\/li>\n<li>\nKeinu sinbolikoetatik ingurumen estrategia sendo batera<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Konpromiso sinbolikotik harago urrats bat eman nahi bada, ingurumen estrategia sendo bat ezartzeko aukera ematen duten tresna eta estandarrak badaude:<\/p>\n\n\n<ul>\n<li>ISO 14001 ziurtagiria: nazioartean aitortutako ingurumen kudeaketa sistema eraginkor baterako baldintzak ezartzen ditu.<\/li>\n<li>Barne ingurumen politika: enpresaren printzipio eta konpromiso jasangarriak jasotzen dituen dokumentua.<\/li>\n<li>Jasangarritasunari buruzko prestakuntza: taldea sentsibilizatzea ingurumenaren babesean duen rola eta erantzukizuna ezagutu dezan.<\/li>\n<li>\nErosketa arduratsuak: hornitzaile enpresak eta materialak irizpide ekologiko eta hurbiltasunekoekin hautatzea.<\/li>\n<li>Ingurumenaren Munduko Eguna benetako eraldaketarako aukera bihurtzea erakunde bakoitzaren esku dago.<\/li>\n<li>Diskurtsotik ekintzara pasatzea posible da\u2026 eta beharrezkoa ere bai<\/li>\n<\/ul>\n<h2>Laguntza behar duzu zure enpresan neurri jasangarriak ezartzeko?<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Ereinn-en, jasangarritasuna beren estrategian eta eguneroko jardunean integratu nahi duten erakundeei laguntzen diegu. Ingurumen politikak diseinatzen ditugu, taldeak sentsibilizatzen ditugu eta ISO 14001 bezalako kudeaketa sistemak ezartzen laguntzen dugu, betiere ikuspegi errealista, praktiko eta enpresa bakoitzaren kulturarekin lerrokatutakoarekin.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Jar zaitez gurekin harremanetan konpromisorik gabe <a href=\"mailto:ereinn@ereinn.com\">ereinn@ereinn.com<\/a> helbidean edo deitu 944 97 89 15 telefonora.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ekiteko data bat, ez soilik ikusgarritasuna emateko Ekainaren 5ean Ingurumenaren Munduko Eguna ospatzen da, Nazio Batuek 1973az geroztik bultzatutako jardunaldia, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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